Inspiration IS
for everyone,
everywhere,
every day
Just like good coffee.
Good coffee for everyone, everywhere, every day
To establish and reinforce Syra’s mission to democratize good coffee, we explore the theme of Inspiration and how just like coffee it should be for everyone, everywhere and everyday.
Episode 1:
INSPiration for everyonE
We often seek inspiration in grand moments, forgetting that it can come to us in the simplest forms, in the most unexpected times. Lying in bed, a moment of revelation, a whiff of freshly roasted coffee.
Episode 2:
INSPiration EVERYWHERE
Often, we perceive inspiration as a gift granted by particular circumstances. Antonio Obra challenges this notion. The streets, the walls, the busy corners of the city - he sees them all as blank canvases.
Episode 3:
INSPiration
EVERY DAY
In this episode we aim to reframe inspiration, not as a fleeting moment of brilliance, but as a fire that burns steadily within us, fueled by love and discipline with Kyoko’s story of commitment to her piano practice.
Production agency: La Baula